Steven Chi
stenchi@gmail.com
CC_thumbnail.jpg

Chris Chi

A front end web developer, Chris, came to me and asked to create him a personal logo to use on his resume and business cards. Chris was striving to build his online presence so it made sense that he desired personal branding. He didn't have specific ideas he wanted me to start from so it was an absolute blank canvas to work with: every creative's worst nightmare.

However, I was up to the task because it provided me an opportunity to brand an individual, which was something I haven't done before, and a challenge that would stretch me as a designer. He was also my twin brother and lived right next to me so it was hard to say no.

Here is the process of how I came up with the final logo:

BCmockup.jpg
 I also knew that Chris was interested in space exploration, so I favored the idea of using his initials to look like a large planet with an orbit line which signified the World Wide Web and the vastness of the internet. The connection between the logo and the meaning proved to be not as strong as I'd hoped as you'll see in the draft below.  With Illustrator, I created drafts of my initial idea with differing white space that add depth to the logo. After seeing the idea in multiple variations (only a couple shown in the image above), I came to realization that the meaning of the logo can't be perceived easily. I did, however, think there was potential in the last variation (the bottom right logo) with the more straight C, as it looked like a chain. 

I also knew that Chris was interested in space exploration, so I favored the idea of using his initials to look like a large planet with an orbit line which signified the World Wide Web and the vastness of the internet. The connection between the logo and the meaning proved to be not as strong as I'd hoped as you'll see in the draft below.

With Illustrator, I created drafts of my initial idea with differing white space that add depth to the logo. After seeing the idea in multiple variations (only a couple shown in the image above), I came to realization that the meaning of the logo can't be perceived easily. I did, however, think there was potential in the last variation (the bottom right logo) with the more straight C, as it looked like a chain. 

 Going with the "chain" idea and how it connected to the word "link" and thus "hyperlink", I designed more iterations with the straight spine C. Some variations were too outlandish or illegible but I soon came up with a version I liked where both of the C's were boxy (bottom right logo in image above). Ditching my first idea, which proves helpful most of the time for my creative process, was vital in coming up with a design that I felt worked

Going with the "chain" idea and how it connected to the word "link" and thus "hyperlink", I designed more iterations with the straight spine C. Some variations were too outlandish or illegible but I soon came up with a version I liked where both of the C's were boxy (bottom right logo in image above). Ditching my first idea, which proves helpful most of the time for my creative process, was vital in coming up with a design that I felt worked

 The boxiness of the C's worked for me because it brought a more modern look while adding strength and stability. I played around with stroke weight and settled on a more thicker logo to really evoke the sense of "links" and permanence. The image above shows multiple versions of how to convey depth within the logo and a way that I explore the utilizations of white space.

The boxiness of the C's worked for me because it brought a more modern look while adding strength and stability. I played around with stroke weight and settled on a more thicker logo to really evoke the sense of "links" and permanence. The image above shows multiple versions of how to convey depth within the logo and a way that I explore the utilizations of white space.

 I settled on the design above where the white space suggests that the wider C is fully behind the taller C and could also look like it is going through the hoop of the tall C. I showed this idea to Chris and he loved it. He liked how strong the logo looked, all while maintaining a modern sensibility and small room for interpretation.

I settled on the design above where the white space suggests that the wider C is fully behind the taller C and could also look like it is going through the hoop of the tall C. I showed this idea to Chris and he loved it. He liked how strong the logo looked, all while maintaining a modern sensibility and small room for interpretation.