Above: One of the first drafts I sent over to Jae was this version of the sun with four rays of light. It was a simple combination of the two of the elements he wanted in his logo and one that be seen as very optimistic and family-friendly. I paired the logo with the company name in Montserrat.
Below: I also came up with a draft where it was just a word mark with a curved horizon line within the text that is reminiscent of the center of the Korean flag. This draft was important as it contained a design element that Jae liked and added to the final logo.
After the first round of drafts was sent to Jae to see if any of the ideas were on the right track, he mentioned that he would like to see me expand on the "stairs" concept that I only drafted on paper. I figured it was a simple prompt but one that could be portrayed in a myriad of ways so I was quick to come up with something that evoked a sense of structure and even corporate professionalism.
Jae liked this draft and only asked to incorporate the curved horizon line within the word mark and change the color scheme to blue and orange (to represent the sun and the sea).
Final and monochromatic versions.