Steven Chi
stenchi@gmail.com
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Lord & Taylor

Designed new logo for Lord + Taylor during their rebranding process in March 2019. Also was in charge of designing the new lockup for the loyalty program, L+T Rewards.

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 Secondary logo.

Secondary logo.

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 Lord + Taylor’s loyalty program, “L+T Rewards”, logos.

Lord + Taylor’s loyalty program, “L+T Rewards”, logos.

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 Mobile and desktop homepage designs.

Mobile and desktop homepage designs.

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 “Food Trucks at Lord & Taylor” was a summer campaign to have the parking lot at the Stamford location be the hottest destination for local food trucks to set up shop.   Below are examples of the logo and branding being used on social media as well as some samples of the design being used in the real environment.

“Food Trucks at Lord & Taylor” was a summer campaign to have the parking lot at the Stamford location be the hottest destination for local food trucks to set up shop.

Below are examples of the logo and branding being used on social media as well as some samples of the design being used in the real environment.

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 Email and web banner designs were a large part of the digital assets that I had to create and I was thankful to work with largely creative freedom and brand standards that promote the use of eye-catching designs and color to get potential customers interested in the sale.

Email and web banner designs were a large part of the digital assets that I had to create and I was thankful to work with largely creative freedom and brand standards that promote the use of eye-catching designs and color to get potential customers interested in the sale.