Steven Chi
stenchi@gmail.com
SaksFifthAvenue-whiteonblack.jpg

Saks Fifth Avenue

I worked as a Production Designer for the historic, luxury department store where I got to work on logo development as well as designing directories, mailers, posters, etc. Getting to work with such an iconic brand allowed me the opportunity to find creative solutions under brand guidelines and an iconic style.

 A logo was needed for a web client, called  Saks CNCT,  that was to be used by Saks' associates nationwide. Both horizontal and stacked versions were required. The challenge in this project was that the logo needed to exist next to the main  Saks Fifth Avenue  logo, so it couldn't look out of place.

A logo was needed for a web client, called Saks CNCT, that was to be used by Saks' associates nationwide. Both horizontal and stacked versions were required. The challenge in this project was that the logo needed to exist next to the main Saks Fifth Avenue logo, so it couldn't look out of place.

SaksCNCT_horiz_mockups.jpg
  SFA USA  is an apparel line highlighting their American-based production and it needed a logo to go on labels and clothing tags. Two variations were created along with their respective stacked versions.

SFA USA is an apparel line highlighting their American-based production and it needed a logo to go on labels and clothing tags. Two variations were created along with their respective stacked versions.

SFAUSA_horiz_mockups.jpg
 Postcard designs that were sent to promote the Father's Day campaign. The theme focused on Italian brands and their craftsmanship with the tagline: From Italy, With Love.

Postcard designs that were sent to promote the Father's Day campaign. The theme focused on Italian brands and their craftsmanship with the tagline: From Italy, With Love.

Postcard_mockups_2.jpg
 A directory was needed for  The Saks Shops  in Greenwich, Connecticut that pointed out the locations of the stores as well as describe what each shop carried.  Below are examples of in-store signage created to promote the various sales that were held throughout the year 2017.

A directory was needed for The Saks Shops in Greenwich, Connecticut that pointed out the locations of the stores as well as describe what each shop carried.

Below are examples of in-store signage created to promote the various sales that were held throughout the year 2017.

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