DISPLAY ADS • LANDING PAGES • NATIVE ADS • PRINT • SCREEN ASSETS • PRESENTATIONS • APPLE SEARCH ADS •
DISPLAY ADS • LANDING PAGES • NATIVE ADS • PRINT • SCREEN ASSETS • PRESENTATIONS • APPLE SEARCH ADS •
As a Designer on Square’s Demand Generation team, I craft digital marketing assets that pair strong visual storytelling with measurable performance.
My work includes conversion-focused campaign landing pages, display and social creatives, and flexible template systems that help our team scale quickly without sacrificing craft.
By blending design excellence with thoughtful technical execution, I support Square’s growth while keeping the brand’s premium look and feel at the forefront.
Scroll down to explore some of the work I’ve created.
Social Ads
Campaign Landing Pages
Serving as crucial conversion points, where static and animated marketing assets direct potential customers, Campaign Landing Pages are an important channel that I lead as part of Square’s Demand Generation team.
CMS: Contentful
Display Ads
I create both animated and static display ads built from briefs informed by performance data and insights from creative strategists. My work is tailored to meet users at different stages of the funnel—whether mid-funnel engagement or lower-funnel conversion—while staying aligned with brand goals.
I’ve produced display ads as part of large, integrated brand campaigns as well as high-volume batch projects focused on speed, scalability, and localization.
SQSH (“squash”)
SQSH is a Figma plugin I built to take the friction out of exporting assets. It automatically compresses PNGs and JPGs—letting you skip external tools like TinyPNG—while keeping everything crisp. It also snaps layers to whole-pixel values so final exports don’t end up with those extra, unintended pixels Figma adds when rounding decimals. And for anyone who’s ever accidentally exported a frame with a drop shadow, SQSH can temporarily hide them to prevent shadows from inflating the final dimension
Created using Github Copilot on Visual Studio Code and Block’s own AI assistant Goose.