AI Solutions
Design should be an accelerator, not a hurdle. By leveraging LLMs to bridge the gap between marketing strategy and visual execution for Square’s Demand Generation team, I’ve developed two solutions that replace the friction of the creative brief with a zero-touch, self-service design ecosystem.
BLDR
BLDR reimagines the creative workflow by replacing the standard 24-hour design brief with a self-service automation engine. Designed for marketing strategists who require immediate execution without compromising brand integrity, the tool offers a scalable path from raw data to finished promotional assets. From singular manual edits to sheet-based bulk generation, BLDR provides instantaneous creative output for Meta, Native, and Display—effectively moving design to the speed of the market.
Created via Claude Code.
Webinar Template Editor
Built to solve the specific friction of recurring event promotion, this tool enables marketing teams to generate their own Meta assets without a single design handoff. The editor focuses on the unique constraints of vertical and feed-based social formats, offering a streamlined path from webinar details to finished creative. Whether for a single session or a full series, the Webinar Template Editor removes the production bottleneck, allowing teams to move at the speed of social trends.
Created via Figma Make.