DISPLAY ADS • LANDING PAGES • NATIVE ADS • PRINT • SCREEN ASSETS • PRESENTATIONS • APPLE SEARCH ADS •
DISPLAY ADS • LANDING PAGES • NATIVE ADS • PRINT • SCREEN ASSETS • PRESENTATIONS • APPLE SEARCH ADS •
I was a Designer on Square’s Demand Generation team. I designed campaign landing pages, display ads, and social creative, and built the templates that let the team produce more of it without starting from scratch. The goal was always the same: work that looked like Square and drove results.
Scroll down to explore some of the work I’ve created.
Social Ads
Campaign Landing Pages
Serving as crucial conversion points, where static and animated marketing assets direct potential customers, Campaign Landing Pages are an important channel that I led as part of Square’s Demand Generation team.
CMS: Contentful
Display Ads
I design animated and static display ads at Square, working from briefs built on performance data and creative strategy.
Some are mid-funnel pieces meant to drive engagement, others are lower-funnel ads built to convert. Some are part of big integrated brand campaigns, and others are high-volume batches localized for multiple markets.
SQSH (“squash”)
SQSH is a Figma plugin I built to take the friction out of exporting assets. It automatically compresses PNGs and JPGs—letting you skip external tools like TinyPNG—while keeping everything crisp. It also snaps layers to whole-pixel values so final exports don’t end up with those extra, unintended pixels Figma adds when rounding decimals. And for anyone who’s ever accidentally exported a frame with a drop shadow, SQSH can temporarily hide them to prevent shadows from inflating the final dimension
Created using Github Copilot on Visual Studio Code and Block’s own AI assistant Goose.